Just as I do with my white t-shirts and dress socks, I get new loafer socks every year. As it happened, I saw a display ad for loafer socks from Bombas while I was reading an article on a blog recently. When I finished reading the article, I clicked the ad. (Yes, good display advertising on the web still works – at least on me.)
I’d certainly heard about the brand, but my infrequent sock purchases, coupled with my simple taste in them (solid black, gray or navy only), don’t put hosiery at the top of my priority list. But my current stock was getting exhausted, putting me in the market for some new ones. The ad was offering 15% off my first purchase from Bombas. I investigated.
My biggest problem with many no-show socks I’ve worn is that they tend to slip down at the heel, which requires an awkward reach-down to pull them back up. Bombas’s loafer socks (also known as “no-shows”) promised to be comfortable and effective. In fact, the brand offers a pretty confident guarantee policy, promising that if I’m not totally happy with them, I’ll get my money back. No questions, ifs, ands or buts.
The solid no-show socks come in a 4-pack for $45.60. With my 15% discount, I dropped $38.76 for a set in black. Two weeks later, they arrived.
The Bombas no-shows are made of a breezy blend of 65% fine-gauge cotton, 34% polyester and 1% Spandex that breathes very nicely. Their construction enables adjustable foot coverage, and unlike others I’ve worn with cheap rubberized grips at the heel, these actually stay put. They hug my feet snugly without squeezing and – most importantly – they stay in place. In other words, they feel great and they work.
As of this writing, I’ve worn them new and worn them after laundering them. As with most items that go through the dryer, there was a mild bit of shrinking that stretched right back into shape once I put them on. (And since they’re black, they get washed in cold water and dried in low heat.)
I won’t be returning these for my money back. I’m a happy customer. But I’m not just happy with the no-shows. I’m also happy that my purchase of each pair of socks enabled the donation of a new pair of socks to someone who needs them. The founders of Bombas learned that the most requested clothing items in homeless shelters are socks. For every pair of socks they sell, they donate a new pair to a shelter. And the socks they donate are specifically designed for people who don’t have access to clean socks every day. They’re specially made with reinforced seams and dark, durable fabric treated with an anti-microbial element to prevent fungus growth. Sure, it’s a good P.R. move, but it also happens to be a very good thing to do. I’m glad I could be a part of it.