Online custom clothing for men is booming. We have more handsome, well-made, workable and affordable options for full custom clothing than ever before, which is wonderful… in theory.
In this episode of the podcast, I talk about a hidden pitfall in the online custom clothing world – a pitfall that puts too many design options in the hands of non-designers, i.e. us. While it’s a nice idea to be able to choose your collars, cuffs, fabric, color, thread and button options, an inexperienced customer without the guidance of a seasoned professional could end up creating a mess.
Without an understanding of things like color, proportion, fabric and fit as they relate to the unique needs and qualities of the customer – things like hair color, eye color, skin tone, height, weight, width, posture, lifestyle and so on – full, unfettered custom options invite an uneducated and unsupervised customer to design a real disaster.