Indochino, my favorite online custom suit shop, is back in Manhattan with their pop-up tailor for not just one visit, but two. The Traveling Tailor is in midtown from March 22 to March 30 at the Sofitel Luxury Hotel’s Grand Ballroom, then back again in the Financial District from April 11 to April 16 at the Broad Street Ballroom.
Ten years ago, one would have been challenged to find a quality made-to-measure suit for less than $1,000 – especially online. Since pioneering the online custom clothing business in 2007, Indochino has arguably become the smartest online option for affordable and well-made custom suits, shirts, jackets and pants today. For less than a half a grand, a man can have a quality custom suit at his door in four weeks. (See my article “Who’s the Best Online Custom Tailor?”)
Operating all online without any permanent brick and mortar retail space, Indochino invested wisely in what is perhaps the best-executed website in the men’s wear industry. The handsomely designed site enables you to browse, select, customize and even measure in a sleek online application that works beautifully on all devices and screen sizes. Over the years, I’ve ordered and customized several suits effortlessly with my iPhone. The website is a virtual case study in how online clothes shopping should work.
The only possible kink in the online made-to-measure process is the self-measuring thing. Though they take extremely considered effort to make the measurement process as easy as possible, including explicit written and video instruction with every step, self-measuring can seem like a daunting prospect for many men, even with help. Their Traveling Tailor pop-up events take the pain away.
Staffed with fit experts, the Traveling Tailor can get a man measured up and suited up with time left for lunch. In addition to solving the measuring problem, the pop-up shop also provides an opportunity to experience the merchandise and feel the fabrics in person. You can see (and feel) huge swatches of every fabric in their collections, see finished suits made with a range of customization options, and see their jackets, shirts, pants, ties and their impressive selection of other accessories. For a company that chose to invest in online vs. physical retail space, the Traveling Tailor is the perfect meeting point. And they also serve good coffee.
I strongly suggest booking an appointment. BOOK YOUR APPOINTMENT HERE.
Traveling Tailor Midtown:
Sofitel Luxury Hotel
45 West 44th Street – MAP
Traveling Tailor Financial District:
Broad Street Ballroom
41 Broad Street – MAP