The Skin Game

Every five minutes, it seems there’s another men’s skin product that professes to be better than the one that came out five minutes before, promising to solve a problem that has already been solved by several products that came before it (but with way cooler packaging, of course). And every twenty minutes, I get an email from a PR person wanting me to write about one of these revolutionary new products that’s going to change shaving and skincare as we know it. It’s a saturated market that can be confusing to even the most educated consumer.

I’ve probably spent the better part of two decades experimenting with products from Erno Lazlo, Creme de la Mer, Kiehl’s, Clarins, Chanel, Weleda, Neutrogena, Aveeno, Barbasol, Aveda, Anthony, Ursa Major, Bulldog, Molton Brown, Crabtree & Evelyn, Gillette, Noxzema, Ivory, Dove, St. Ive’s, Roc, The Body Shop, and many others… just to name a few. I’ve also tested some shaving gear from some of the boutique “bro” brands that are having a moment. For years, my medicine cabinet and bathroom shelves were overflowing with testers of this and samples of that. It was a mess.

Here is what I’ve learned about the skin game: there is a lot of good stuff for too much money, and there is a lot of bad stuff for too much money. There is also a lot of bad stuff for not too much money, but then there is the good stuff for not too much money.

At the age of 43, I’m wise enough to know that there’s no such thing as a cream that’s going to make me look 18. I’m also experienced enough to know that I’m not willing to invest in a bathroom shelf overgrown with ultimately superfluous products that enslave me to a multi-step daily process that includes an exfoliant, a face wash, a pre-shave oil, a shave brush, a toner, a moisturizer, an eye gel, and an eye cream. I have a life to live.

What I’ve settled into is a lean regimen that is very economical in terms of both time and money. I use things with a simple, effective and ethical ingredient list, a mild, unobtrusive fragrance and a masculine, no-nonsense packaging aesthetic that looks smart in the bathroom. It’s all about using natural products, as you can’t really go wrong skincare in this category. Whether it is using a charcoal facemask, coconut oil to double cleanse in the morning/evening or using this PlusCBD oil coupon to buy CBD products online that is said to help with acne, natural ingredients in skincare can help create a pretty good routine.

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For the shave, I slough off my whiskers with the 4X blade from Dollar Shave Club ($6/month) and Harry’s Shave Cream ($8 – 3.4 oz.). In 2012, Dollar Shave Club blew the lid off the overpriced Gillette racket with the most hilarious product launch video in YouTube history, introducing an extremely affordable subscription system and, really, a better blade. I’ve been a happy and loyal subscriber since the beginning. A year later, one of the founders of Warby Parker launched Harry’s, another shaving company with very reasonably priced offerings, including handsome razor handles, great blades and a marvelous shaving cream. Dollar Shave Club sells a shave butter, too, but it’s the non-lathering variety, which I do not like. Harry’s Shave Cream is a real lathering cream with licorice, cucumber, marula and coconut oils, eucalyptus and peppermint. The combination of a good razor and a great shave cream makes shaving a pleasure.

For post-shave moisture, it’s all about the Bulldog. Bulldog Skincare for Men is based in the UK and makes a very straightforward and effective line of skincare for men with all natural ingredients. I use their Anti-Ageing Moisturiser ($17.99 – 3.3 oz.), which contains five essential oils, millet seed and oak apple tannins, leaving my mug soft and supple. I apply it in the morning after my shave, after a post-workout shower and at night after my wash before bed.

And speaking of the Bulldog, I also use their Original Face Scrub ($9.99 – 3.3 oz.) about once each week for a good scrub. It also contains essential oils, coconut shell, shea butter and pumice. Good stuff.

Harry's Shave Cream, Dr. Bronner's Peppermint Liquid Soap, Bulldog Anti-Ageing Moisturiser and Original Face Scrub
Harry’s Shave Cream, Dr. Bronner’s Peppermint Liquid Soap, Bulldog Anti-Ageing Moisturiser and Original Face Scrub

As I write this piece, it occurs to me that this is the first time I’ve taken a real inventory of what I use on my skin. There are only four containers of skin products in my bathroom: soap, shave cream, moisturizer, and the weekly scrub. There is my fragrance, but that doesn’t count. I have some SPF 15 under the sink, but that’s just a seasonal thing. No pre-shave oils, no eye gels, no toners, no bronzers, no special balms… none of it.

At the end of the day, the best way to take care of one’s skin over the long haul is to eat well, drink a lot of water, get enough exercise, get plenty of sleep, monitor sun exposure, don’t smoke and don’t drink like an idiot. All this other stuff is just topical and can only, at best, complement the inside job, i.e. food, water, sleep, etc. And the older I get, the simpler I need it. I’ve been doing this regimen with this kit for a while now, and it works very well.

And another added bonus to traveling light is all the extra shelf space in the bathroom. My medicine cabinet could practically double as a guest room.

An Honorable Mention…
I deviated from my usual regimen recently to try a new line of men’s skin care products a friend gave me called Ernest Supplies. What I like about them is that there are only three products in the line: a face wash, a shave cream and a moisturizer. Nice and simple. The entire line is all natural and made in the USA. The face wash and the moisturizer are wonderful, the shave cream is the non-lathering variety, which isn’t my thing.


The only drag is the packaging. Ernest Supplies’ products come in a foil packet, kind of like a Capri Sun juice drink, but with a screw cap on the top – one of which almost fell into my sink drain one day. As I see it, an effective men’s grooming product should be designed to be opened, dispensed and closed all in one gesture, in one hand and in a few seconds. The packaging is a little overthought and gimmicky. Other than that, I’d give them an A. Good product. If you’re in the market, look into them. www.ernestsupplies.com



  1. I love the simplicity of this. It’s gorgeous. In contrast, even allowing for the fact that women probably do require more products then men, my bathroom could double as the beauty aisle of a pharmacy. I have fallen for many, many gimmicks as well as 2-for-1 deals, loyalty card points and just plain old sales ($2 off? I must buy a stack of whatever this is!) Taking my cue from you, my goal this year is to reduce my stash to 5 bottles of skin care stuff. Wish me luck. (The makeup reduction will have to wait for another year…)

  2. David Gebel Reply

    As always George – you keep it simple. I searched and see that Westerly carries BullDog and I’m going to check it out!

  3. Hi George

    I try to keep it simple and cheap too
    At 62 I have been using the following shaving regimen for years

    Wash face with Dove hypoallergenic soap
    Sometimes I use bronners

    apply baby oil
    Libriderm lotion
    Shave with bic metal blade
    Apply Cetaphil for moisturizing

    Apply sunscreen even in winter
    Which is a mixture of cetaphil and a little zinc oxide

    Works for me


  4. Derrik Ollar Reply

    I was an early tester for one of the high end men’s shave systems (hint, they are popping up in malls across America now). I used their product regimen for 2 months and reported back in detail as follows:

    1. The pre shave oil was no more effective than using a base layer of general face lotion.
    2. The razor, which uses a Gillette refills, is no more effective than my double edged safety razor (with costs me less than $20 a year for a box of 100 Persona blades off of Amazon).
    3. Their shaving cream was less effective than Gillette’s shaving gel (which cost’s a fraction).
    4. Their after shave balm was in fact really nice.

    So, in my testing, out of the four items in their system, they only created one item that actually brought value to the market. The rest is overpriced hype.

  5. John Guerin Reply

    Hi George:

    What a great find for me————

    I work in the cosmetic/spa/salon field and have always been about the truth.

    It is very difficult to get any man even doctors to really discuss skincare or shaving for men.

    I do not like electric and prefer a blade even though my skin is sensitive.

    Less is best. I am going to look up your suggestions and hope they work for me this year.

    Lastly sun protection should be for everyone rain or shine.

    Great information,

    A fan

    John Guerin
    New York

  6. George,
    I’m a Dollar Shave Club member thanks to you as well as a satisfied Harry’s customer. What type of hair products do you use? Thanks.

    • George Reply

      Thanks, Mark! I’m a big fan of Hoolywood’s Layrite Pomade. Strong, not stiff and water-soluble.

  7. Like you, I’ve went through the gamut of drugstore and high end grooming products. Currently I’m trying to keep my grooming products to a minimum when my dopp kit tore at the seam due to all the bottles I used. Currently I’m using two Dr. Bronner soaps, the almond (the scent is great!) for my body and the tea tree for my face/hair. I tried using it for shaving but it clogged the blade. I’ve been using Cremo cream and can’t find any faults with it.
    As interesting as I’m sure all that was, I have a question: Do you use a body lotion? And as John said, you definitely have to get a moisturizer with SPF. It’ll do much more for you, especially since you’re on your bike out on the mean streets.

  8. Hi George, I’m pondering gifts for my fiance (and a gentle reminder for him to take better care of himself). Obviously, I have no clue. He has no clue. I’ve had extensive experience for own skincare since the practice of cleanser, toner and moisturizer has been the part of every girl’s training since we were 12. Where do I even start? Kiehl’s? Aveeno? Vain Pursuits? I just want him to get something that works and learn what works for him. As much as I can pay for a starter kit, we both don’t have a clue…

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