Let’s face it: no one is going to reinvent the way we shave. At least on any real scale in our lifetime. Most of us use a cartridge razor with (hopefully) good blades and a soothing shave cream that keeps the whole operation running smoothly. The only real shaving disruption over the past few years has to do with changes in the cost and the delivery system.

When Mike Dubin, founder of Dollar Shave Club, released and starred in what is possibly the most hilarious and virally successful video in product launch history, the revolution began. We were no longer hostages in a dysfunctional model that entailed ugly and over-produced razors, $20 for five cartridges, or wasteful plastic disposables.

Since Dollar Shave Club launched in March of 2012, there have been other contestants in the direct-to-consumer shaving game. Even behemoth Gillette has succumbed to the threat by offering a subscription model with their razors that look like props from Robocop (the 1987 one). But perhaps the most stylish and streamlined player to date is Harry’s.