Taschen – publisher of some of the most delicious books gracing coffee tables and showcase shelves today – has released a new collection that will surely be a lot of fun: Mid-Century Ads: Advertising from the Mad Men Era by Jim Heimann by Steven Heller. The two-volume hardcover set features a carefully curated collection of American print ads from the 1950s and 1960s, advertising’s age of the “Big Idea.”

The ads offer a snapshot of the American zeitgeist from the Cold War into the decidedly freer vibe of the 60s. The images have been mastered to showcase the brilliant color and clarity the ads had when they were first seen in magazines at the time.

The 720-page collection comes in a smart slipcover (pictured above) and will be available in March 2012.

Price: $60.


Get a copy.

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