I’ve been sleeping under down comforters for more than thirty years. But when my puppy Lenore recently turned my bedroom into what looked like the massacre of a flock of seagulls (with an impressive debris field, I might add), I took the opportunity to try an alternative to a feather-stuffed comforter.
This is not a time of innovation. It’s a time of disruption. Old business models have been challenged by new delivery systems, bringing high quality goods and services with incredible savings and convenience directly to the consumer. It happened in the entertainment industry with music and video; it happened in grooming with shaving subscription models; and it happened in menswear with online made-to-measure, custom shirts, shoes, accessories, etc.