I’m on the email list of a lot of brands and companies. The reasons I subscribe include getting updates on what’s going on with these brands, educating my eye and learning about sales. Most of these emails end up in the trash without any actions or clicks on my part, but depending on the season, on the brand and on the sale – in light of my particular needs at a given time – I’ll do some careful clicking.

Such careful clicking happened in the wake of a recent email I received from J.Crew, advertising a rather substantial sale on winter items. A few days and a few dollars later, some nice new gear arrived at my door. In this episode of the podcast, I talk about how I navigate big sales online.