As described by the filmmakers, Making the American Man is “a documentary film about modern American masculinity through the eyes of makers of U.S. based goods for men.”

On the surface, the new documentary Making the American Man almost plays like an 70-minute promotion of niche, made-in-America bro brands – a virtual who’s-who of companies you’ll find at Pop-Up Flea. That’s a superficial assessment that would be grossly unfair. The truth is that we are bludgeoned by advertising and promotion from the huge mega-brands with mega-budgets, and it’s nice to see some of these smaller outfits get some long overdue time in the sun.