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For our whole lives, we’ve been trained to believe that certain things just cost what they cost. We just accept it without questioning it. It’s a model that disrespects men who may have discerning tastes but not necessarily the means. In a post-crash, post-Occupy, 99% world, it’s a model ripe for disruption.

The fine gents at Owen & Fred have brought to us a great looking line of barbershop-grade grooming products from Imperial Barbers in L.A. – a group of real barbers who weren’t finding a suitable water-based pomade. They decided to create their own line: Imperial Barber Products.