Affordable Disruptions in the Luxury Linens Game
This is not a time of innovation. It’s a time of disruption. Old business models have been challenged by new delivery systems, bringing high quality goods and services with incredible savings and convenience directly to the consumer. It happened in the entertainment industry with music and video; it happened in grooming with shaving subscription models; and it happened in menswear with online made-to-measure, custom shirts, shoes, accessories, etc.