Hell’s Kitchen has a lot of barbershops. Most of these barbershops are designed with an unfortunate formula that includes bad lighting, ill-considered furnishings and a front window showcasing photos that look like grooming images from an International Male catalog. A guy who is sensitive to his surroundings and looking for a good and fairly priced haircut in a handsome, masculine and tasteful setting would be challenged to find a positive experience in Midtown West. Until now.