It’s confusing to watch some legacy clothing giants from Ralph Lauren to Macy’s stumble when it comes to this thing called the internet, the thing that completely changed the way people want to shop and the thing that younger and more innovative entrepreneurs seem to manipulate with more agility. It’s almost as if the thinkers behind these old brands borrow from the too-big-to-fail music industry playbook, ultimately falling behind. With staggering hubris, they expand and expand over and over with more and more new stores in cities across the globe, then ultimately pull back and close those stores because the anticipated sales weren’t there. (Google the story of Tower Records.) In the wake of disappointing sales and closing stores, the spokespeople from these companies almost invariably tell the press some version of “We’re going to start paying more attention to our online presence.” Gee, ya think?

As I’ve written before, it’s exciting to see young brands take a good idea, run with it, and execute it well with a worthwhile product, especially when the product is handsome, well-made, affordable, and workable. One such recent entry is Beckett Simonon.