As I’ve written before, the world on the web is filthy with new brands hoping to put a dent in the menswear universe. They’re like aspiring young actors fresh off the bus in NYC, hoping to light a spark and make their mark. Like those legions of actors, the odds of success for these bright-eyed brands become lower and lower as the market becomes more saturated (and maybe even overwhelmed) with so many options.

I’m repeating myself again by saying that no one is going to reinvent the way men dress on any real scale in our lifetimes. Suits, shirts, ties, shoes, jeans… Lapels might be wider this year, ties might be skinnier next year, fabrics might be stretchy and wrinkle-free (gross), but they’ve all essentially been perfected already. The only real new twist in this Age of Disruption is the delivery system. The new kids are figuring out ways to get it to us cheaper and faster, and the best ones do it without compromising quality.

One of those new brands doing something interesting is Toca Shoe Co. Toca Shoes was started by two college mates who decided to come up with a solution for a comfortable shoe with the luxurious look of a good-looking dress shoe. The goal was to make the shoes very comfortable, well-made, handsome and affordable, using high quality materials and ethical manufacturing standards.