David Ogilvy's legendary "The Man in the Hathaway Shirt" ad
Though I wasn’t born yet when advertising legend David Ogilvy created “The Man in the Hathaway Shirt” in 1951, I have a vivid memory of his iconic image. When I was a kid, I would go with my dad to his favorite clothiers on Cleveland’s west side – either Captain’s Quarters or Ford’s Clothier in Rocky River, Ohio – and I would see the Hathaway ads in the shops. At the time, I thought the Hathaway shirt man and his signature eyepatch were badass.
The C.F. Hathaway Company was founded in 1837 in Waterville, Maine, manufacturing shirts for soldiers in the Civil War. According to advertising legend, Mr. Ogilvy was inspired to create the “man with the eyepatch” campaign by a photograph of Lewis Williams Douglas, an American diplomat, politician and businessman who had lost an eye in a fishing accident. The model who appeared in the actual ads was Baron George Wrangell, a Russian aristocrat. Wrangell had two functioning eyes and perfect vision, but he apparently loved to drink, which caused his hands to shake during photo shoots for the ads. An apparatus was used to keep him steady in front of the camera.
Hathaway closed its Maine factory in 2002, effectively making it the last major American company to make shirts in the United States.
Hart Schaffner Marx – makers of well-made classic American menswear – is celebrating 125 years with a Fall/Winter 2012 collection. The collection is by Joseph Aboud, HSM’s chief creative office, and looks extra handsome and sharp.
HSM was started by brothers Harry and Max Hart in 1887 just outside Chicago and has made high-quality men’s clothing out of the same factory for over 100 years. Additionally, they happen to be President Obama’s choice for suiting.
In my book, a well-crafted suit that retails at full-price for less than $1000 is a good deal. Hart Schaffner Marx suits fit the bill. In fact, their sale prices dip to around $225. Smart stuff from a great American brand.
Chinos* have been a men’s wardrobe staple for decades. They’re handsome, comfortable and versatile, going well with many shirts and shoes. You can wear them with certain boots, a shiny pair of oxfords, sneakers, sandals or flip-flops. They go with a crisp dress shirt or an old t-shirt. With a belt or not. As I said… a versatile wardrobe basic.
If you’re in the market for a classic handsome trenchcoat and have $1,800 to drop at Burberry, you can stop reading now. But if you have, say, $170, keep reading.
In their recent highly visible campaign, UNIQLO has suddenly popped up on everyone’s radar, even though they’ve been offering great style options for great value at their SoHo store on Broadway for years.
One of my favorite items in their current collection is the Double-Breasted Trench Coat. It has that classic “Spy Who Came In From The Cold” mystique in its cut, with a distinctly masculine silhouette. The collar, the epaulettes, the cuffs, the belt, the length… good stuff.
The one pictured here is black. It also comes in beige and navy.